In the next 30 seconds, you're about to learn ...
How Busy Dads Are Torching Belly Fat, Rebuilding Confidence & Getting Back in Shape Even Into Their 50's Without Giving Up Real Food
Tired of sucking in your gut and hiding under baggy clothes? In just weeks, you could be leaner, stronger, more confident… and
become the dad your kids look up to
Steve - Aged 56 Business Owner
I shed 45 lbs of fat working with David and I couldn't be happier with the results. I didn't think it would even be possible whilst running a large business and traveling a lot ... David gives you the tools and holds you accountable. He cares about your progress and checks in regularly.
Highly Recommended!
IF YOU'RE SERIOUS ABOUT TRADING
THE BULDGING JELLY BELLY FOR A FLAT STOMACH AND SOME T-SHIRT FILLING BICEPS...
This WILL BE the LAST Fitness Programme You will EVER need
Finally... BREAK UP WITH THE DAD BOD,
melt away belly fat
& build muscle without losing YOUR sanity
So if you've been stuck in a rut for years and want to -
Say Goodbye to the "Unsexy Middle Age Spread" Once and for All
Rediscover the man you used to be... confident in and out of clothing, an actual libido and a belly that doesn't rival santa's
Spend less than 45 minutes in the gym so you can be at home with your loved ones
Finally Break Free from the Middle Age Bloke Stereotype
Then click the button below and let's see if you're a great fit for the better bloke project
INTRODUCING THE BETTER BLOKE PROJECT
WHAT IS super dad Elite and why you should join today?
The ultimate solution for busy office dads who want to ditch the belly, regain their energy, and feel like their best selves again—without extreme diets, marathon workouts, or sacrificing family time.
This isn’t another fad fitness plan. The Better Bloke Project is a proven system designed specifically for dads who juggle demanding jobs, family responsibilities, and a body that doesn’t bounce back like it used to
Turning back the clock, so you can -
Eat Like a Man & Burn Fat—without bland, boring meals
Build Strength & Energy—so you can keep up with your kids (and feel years younger)
Lose the 'Office Belly'...without spending hours in the gym
Create Lasting Results—even with a packed schedule
BUT BEFORE YOU GO AHEAD AND APPLY
Here's The Top 9 Reasons most DADS struggle to get the result They really want
I see it time and time again, Dads jump into a transformation program with zero support, and zero guidance..
Here are the the most common reasons I see -
You Think You Need to Spend Hours in the Gym
You assume fat loss means endless cardio or lifting weights for hours... but who has time for that with work, family, and life? The truth is, you can get in shape with way less time than you think.
You’ve Tried Cutting Out Your Favorite Foods (and It Backfired)
You start eating “clean” and ditch all the foods you love... only to give in a few weeks later, binge, and feel like a failure. The cycle repeats, and the belly stays.
You Tell Yourself, “I’ll Start Monday” (But Monday Never Comes)
You keep putting it off, waiting for the “perfect time” to start. But life is always busy, and that perfect time never arrives—so nothing changes.
You Prioritize Work & Family First (But Neglect Yourself)
You’re providing for your family and smashing it at work... but your health is on the back burner. The problem? If you don’t take care of yourself, you won’t be at your best for them either.
You’re Stuck in the ‘All or Nothing’ Mindset
You either go all-in, trying to train 7 days a week like Rocky Balboa, eat super clean, and be perfect... or you do nothing at all.
This black-and-white thinking is what keeps you stuck.
You Blame Your Metabolism or Age
You tell yourself, “It’s just harder now that I’m older” or “My metabolism isn’t what it used to be.”
While age plays a role, the real issue isn’t your metabolism—it’s the habits that need changing.
You Think You Need to Do Crazy Diets & Cut Carbs
You’ve been led to believe that bread, pasta, or even a cheeky pint on the weekend is ruining your progress. The reality? You don’t need to eat like a rabbit to lose belly fat.
You LACK BOUNCE-BACK- ABILITY AND QUIT AT THE VERY FIRST HURDLE
Without support and accountability, it’s so easy to fall off track
You Think You Need to Do Crazy Diets & Cut Carbs
You’ve been led to believe that bread, pasta, or even a cheeky pint on the weekend is ruining your progress. The reality? You don’t need to eat like a rabbit to lose belly fat.
What if you never had to deal with these roadblocks again—ditching the frustration, the guesswork, and finally getting the body & confidence you’ve been chasing?
Best Testimonial Ever!
So you're probably wondering why choose the better bloke project
here's why this is different
Finally... A Fat Loss System Built for Busy Dads Who Don't Have Time for the Gym or rubbish Fad Diets
Most programs expect you to train like a 20-year-old athlete or eat like a rabbit.
The Better Bloke Project is built for real dads with real responsibilities... giving you a simple, sustainable way to drop the belly fat, boost your energy, and reclaim your confidence without sacrificing your lifestyle
No More Soul-Destroying Workouts That Drain Your Energy
Train Smarter, Not Longer — Get Results in Just 3-4 Hours Per Week
Efficient, Fat Melting workouts are designed to fit into your schedule... not take over your life
Maximize fat loss, builds strength, and boost energy without wrecking your joints
Get fit on a schedule ... nothing unrealistic that works against you
Built for Busy Dads Who Can’t Afford to Waste Time
Explain the benefits of the feature here and hit it with 3 heavy compelling subheadings
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FEATURE - Main benefit of feature
FEATURE - Main benefit of feature
Which means you're Also getting
Training & Nutrition Plans
Forget generic programs... your plan is built around your schedule, fitness level, and lifestyle. Get a straightforward, results-driven workout routine and a flexible nutrition approach that lets you eat foods you enjoy while still shedding the belly
Personalised Progress Feedback
You made a promise to yourself...to shift the belly and become a better bloke.
I’ll make sure you stick to it. With regular check-ins, expert guidance, and adjustments when needed, you’ll stay on track and never feel lost or stuck again.
Community Access
Join a Brotherhood of Like-Minded Dads
You’re not in this alone. Surround yourself with other hardworking dads on the same mission—pushing each other, sharing wins, and staying motivated. Thrive, compete, and win together.
Personal Touchpoints With Myself
Coached Every Step of the Way
Get direct access to me for support, motivation, and expert advice. Whether it’s a question, a challenge, or a win, I’m here to ensure you stay on track and reach your goals faster
Book Your Demo Call Today
Join the hundreds of DADS who were in your exact position just a few short months ago
Best Testimonial Ever!
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Considering Another ONLINE Coaching Programme?
Here's what makes
super dad elite
different
BOG STANDARD Fitness
Programmes
Generic Training Programmes
Based on the "average" person or worse a college student with bags of time on their side. Taking no consideration into your schedule, skill level or confidence.
Strict Nutrition or "Diet Plans"
That are impossible to stick to long term. These take no account for your busy
lifestyle , work meetings and kids.Zero Care
An occasional pre-programmed email sent as a token gesture at best.
Completely DIY
Left to your own devices to figure it out, based on a few scruffy PDF's or YouTube links.
Unsustainable Crash Dieting
That may get you in shape for a short time, but leave you back at square once you finish.
No Support, No Community, Just You on Your Own
Most programs leave you to figure it all out alone—no support, no accountability, no like-minded guys to push you forward.
You’re left guessing, struggling, and hoping for results with no one to turn to when motivation dips. No guidance. No brotherhood.
Just another program you’ll quit
My "No-BS Fat Burn Formula"
Forget wasting time on endless cardio or ineffective classes. This is the real deal—a proven, no-nonsense method that melts away belly fat while boosting your testosterone. Once you experience this, you’ll never look at those “quick fix” gimmicks the same way again.
Unrivaled SUPPORT MATRIX
With next-level support and real accountability, you’ll achieve in 3 months what would take years struggling on your own. When you have someone in your corner—keeping you focused, pushing past excuses, and holding you to your word success isn’t just possible, it’s inevitable. No more guesswork. No more wasted time. Just results.
MY ANTI-DIET NUTRITION SYSTEM
Forget miserable meal plans and food restrictions—those days are over. The Anti-Diet Nutrition System is a flexible, no-BS approach built for busy dads who want to lose fat without giving up their lifestyle. By focusing on smart strategies, not dieting, you’ll get leaner and stronger while still enjoying the foods you love. No banned foods. No gimmicks. Just real, lasting results.
Access To A Private Community
Success is easier when you’re surrounded by others on the same mission. Inside the Better Bloke private community, you’ll connect with driven, like-minded dads who are all pushing to ditch the desk bod, level up, and win. Get support, share wins, stay accountable, and thrive in a brotherhood built for results.
Meet Your new Coach
David Thrower
When I first started working with busy, office-bound dads struggling to get in shape, I thought I understood the challenges they faced.
But it wasn’t until I had kids myself—while coaching hundreds of men both in the gym and online—that I truly realized how deep the struggle runs.
For over 13 years, I’ve spent thousands of hours coaching men just like you, dads who want to get fit, feel energized, and take back control of their health without sacrificing family time or suffering through extreme, unsustainable workout routines.
I’ve seen firsthand how the demands of desk jobs, family life, and daily stress leave men stuck in a body they barely recognize —
low energy, stubborn belly fat, and a hit to their confidence.
But I also know exactly how to turn it around. I’m not some 18-year-old fitness influencer with a shredded six-pack—I’m a coach who’s spent over a decade helping real men trim the waistline and reclaim their confidence with a sustainable, no-BS approach.
That’s why I created SUPER DAD ELITE
This program is the culmination of everything I’ve learned coaching office dads. It’s a simple, results-driven blueprint that doesn’t require fad diets or insane, Rocky Balboa-style workouts.
This isn’t some quick-fix gimmick ... it’s a proven system, built on real experience, designed to fit into your life and deliver life-changing results
without disrupting your responsibilities.
If you’re tired of feeling fat, hiding behind oversized shirts, or struggling to keep up with your kids, this is for you.
👉Book your call today and take the first step toward becoming the dad your kids look up to
Don't Just Take My Word For It
Results From my Clients
Paul Shed 45 lbs
Richard Ditched 15 lbs
Mani Lost 43 lbs
dan Transformed
Mark Lost His Office Gut
john at 60 got in shape
Eddy Got rock hard ABS
dan ditched the tummy
AL LOST HIS BELLY
got questions?
Frequently Asked Questions
“I’ve tried to lose weight before, but nothing seems to stick. How is this different?”
Most programs fail because they’re too restrictive, too time-consuming, or simply not designed for busy dads. The Better Bloke Project is built for real life—no crazy diets, no endless gym sessions. You’ll get a sustainable, step-by-step system tailored to your schedule, so you can finally drop the belly and keep it off for good.
“Do I need a gym membership or loads of time to see results?”
Nope! Whether you train at home or in a gym, the program adapts to your lifestyle. Workouts are short but highly effective, designed to maximize fat loss and muscle retention without eating up your free time. Just 3-4 hours a week is all it takes.
“Will I have to give up my favorite foods or follow a strict meal plan?”
Look, this is as unrestrictive as possible, but let’s be real—change requires some level of discipline. I’m here to help you shed the belly, not perform miracles— I’m a coach, not Jesus Christ himself. You can still enjoy your favorite foods, but if you’re smashing Domino’s three times a week, something’s gotta give. The goal is balance, not perfection—so you’ll learn how to eat in a way that fits your lifestyle while still getting serious results.
“I’m in my 40s/50s… is it too late for me to get in shape?”
The only thing too late is that pizza delivery you forgot to order. Your age isn’t the problem—the “desk bod” lifestyle is. I’ve helped countless guys in their 40s, 50s, and even 60s ditch the belly, boost their energy, and feel like their younger selves again. The truth? It’s not about age—it’s about having the right plan, the right support, and actually starting. So if you’re waiting for a sign, this is it.